Airtel Partnered with NODWIN Gaming to enhance Online Sports
Telecom company Bharti Airtel has partnered with Haryana-based escort company NODWIN Gaming to grow the online games industry in India. The two companies together are launching the Airtel India Esports Tour, an asset that will host various esports tournaments and facilitate a national ranking and award system for players in India.
All players will be ranked in the table of points or leaderboards, and the ranking of the players will depend on their annual performance in the esports tournament. At the end of the annual tour, the winners of the leaderboard will be recognized and rewarded at an award show.
The gaming tour will host the NODWIN tournament for games such as PUBG Mobile, CS: GO, Clash of Clans and FIFA. Popular escorts tournaments by NODWIN such as India Premiership by Nodwin, Dreamhack India, The Northeast Cup, KO Fight Nights, and PAN Fest will be included in the tour. The tour will be broadcast on Airtel’s digital platform, allowing the platform to leverage the telecom company’s broader reach to target new audiences.
